Global Digital Marketing Manager

Job Locations US-NC-Morrisville
ID
2021-3522
Category
Marketing
Type
Full-Time

Overview

ChannelAdvisor is looking for a data-driven Digital Marketing Manager to join our Marketing team to develop strategies for paid search and search engine optimization (SEO) globally. The Digital Marketing Manager will support our global demand generation efforts and own the creation, execution and reporting of paid search and SEO campaigns.

Responsibilities

  • Develop and execute global paid search strategies (Google and Bing) to drive pipeline growth
  • Day-to-day management of campaign budgets, bid management, keyword research, creative, targeting strategies, and strategic test plans 
  • Track and monitor campaign results and provide analysis and recommendations for optimization
  • Work closely with internal teams (Brand, Demand Generation, Marketing Operations, Product) to provide recommendations for landing page design, copy and testing
  • Own the global SEO strategy (on- and off-page) and work closely with internal teams to optimize website copy and metadata; Write SEO requirements for content creators
  • Drive organic (non-paid) growth through content and technical improvements

Qualifications

  • Minimum of 5 years' experience managing paid search, display and SEO
  • Demonstrated success creating and executing paid search and organic campaigns 
  • Solid understanding of the programmatic display landscape, best practices and platforms to successfully manage campaigns
  • Proactive and self-motivated with the ability to work independently in a fast-paced environment
  • Team player with proven track record in working collaboratively with cross-functional, global teams
  • Excellent understanding of technical SEO best practices
  • Strong data analysis abilities
  • Very strong attention to detail
  • B2B marketing and e-commerce experience preferred
  • Google Ads and Google Analytics certifications a plus
  • Understanding of HTML and JavaScript a plus
  • Experience with SEMRush, Google Webmaster Tools and Google Optimize a plus
  • Bachelor's degree

 

The ChannelAdvisor Experience

Together We Win

We take a whole-person approach to engage and support our ChannelAdvisor team. We believe the diversity of our global team is an advantage. If you’re curious, innovative, determined, and customer-focused, then you’ll love the challenge and rewards of collaborating as a team to help our customers win. We offer competitive salaries, commission, and short-term incentive programs that recognize your hard work and results. Because when our customers win, we win. And when we win, you win.

Work Where It Works

You’ll have the flexibility to have a working arrangement that works best for you, and serves the needs of our customers and our business. With your manager, you’ll decide on a schedule and work location that sets you up for success. You can choose to work in the office of your assigned location, your home office or both. And if things change, no problem. Just work it out with your manager.

Take Time to Recharge

The ChannelAdvisor team has a passion for going above and beyond. Taking time away to recharge is important so you can bring your best. We offer programs that provide you flexibility and time away. We offer competitive health care and wellness programs, generous paid time off and programs for new parents that help you make work fit into your life — and not the other way around.

Give Back To Our Communities

We care about our communities. Our Day to Give Back provides you one day each year to volunteer in your community for an organization or cause that is important to you, and therefore, important to us too.

We’re Growing, Come Grow With Us

We’re growing. So that means there are opportunities for you to grow too. We work to create an environment where everyone who is committed, works hard, and delivers results can thrive and grow. You can connect with one of our employee resource groups and support our diversity, equity and inclusion task force, network with like-minded ChannelAdvisor team members, and showcase your leadership skills. Our focus on internal career growth is intentional. Our professional development stipend and learning and development offerings help you build the skills and connections you need to move forward in your career. Plus, our Leadership Academy offers in-house management development classes to grow our leaders from within.

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